I know you guys must be wondering as to which brand is this! Even I was, when they contacted me for promotion but a little research here and there, I got to know more about them and being convinced, here I am with the review of 1st product in the series, the pen eyeliner. But before that, lets know a bit more about Johara Cosmetics and how it works.
Johara Cosmetics is a venture of Samidirect group.
About Sami Group- For over 25 years the Sami Group has been unlocking the mystery of herbs, extracting the goodness, and gifting the world with good health. Sami Direct, as a part of the Sami Group, is the culmination of relentless Research and Development for more than two decades. We at Sami Direct are committed to offer you an unrivalled range of nutraceuticals, soon to be followed by cosmeceutical products, which have been acknowledged by the world over for its highest quality and safety standards. Sami Direct is supported by its very own R&D facility- SAMI LABS LTD., located in Bangalore. This state-of-the-art, multi-disciplinary division pursues diverse fields of research with over 120 scientists focusing all efforts towards creating effective and safe products.
So basically, it works like Avon and Oriflame .i.e. direct marketing. you can visit http://www.samidirect.com and become a distributer thereof to get the products at discounted price.
About Johara Cosmetics- Hand-picked from the secrets of time-tested botanical ingredients that have evolved from pure science and scripted in many ancient texts across the world. Crafted from years of meticulous research, Johara® is a brand so scientifically driven, the result can only be beauty that is pure and real.
In honor of this concept, we promise that:
Our skin care formulae will always be free of Parabens, Sulfate, Synthetic Dye or Formaldehyde.
Our skin care products will always have standardized botanical extracts and will be clinically relevant.
All our products are dermatologist tested non-irritating and non-sensitizing, just as nature intended.
We will never test on animals.
know more at- http://joharacosmetics.com
Now lets begin with the review:
Price: Rs. 575/- , buy at Samidirect
Packaging: the eyeliner is actually slim pen like. The pen is easy to hold and the non-slippery grip at the holding area is pretty good to avoid the slipping off.
Shade: this comes in only one shade- black. and this black is actually black- a jet black.
I had long back tried the pen style eyeliner by Lakme and it just refused to show up on my lids. yupp!!! even if it showed, it was never black but a grey sorta back. So I just gave up on the pen style eyeliners completely. then when I knew that Johara’s pen eyeliner is one of the most raved about product, I knew I need to try this and boy! am amazed. its a awesome one.
the tip of this pen is really fine, so you can draw both thin and thick line easily. it is my go to for winged eyeliner these days.
Then the pigmentation- its a jet jet black and that too in single stroke.
it is just so easy to use that it makes drawing wings a child’s play. really!
I have pretty oily lids and mostly all eyeliners (except gel eyeliners) smudge on me but this one, it stays on and on till I remove it myself.
So basically it is one of the best pen style eyeliners available in the market.
Also Johara Cosmetics does not test its products on animals, which I think is really appreciable. I guess such brands should really be promoted and other well known brands should also learn from these.
- easy to hold pen style
- awesome pigmentation
- jet black color
- easy to use
- stays for really loooong time
- Johara does not test on animals
- All products are made in Germany
Not So Best Features:
- slightly expensive
Do I Recommend: Definitely! this is a perfect eyeliner pen for those who just cannot work with liquid or gel eyeliners. very easy to use and no animal testing- added bonus! Highly Recommended.